Insiteful Solutions is celebrating our 8th anniversary this week! We would like to thank our clients and colleagues for eight great years, working together.

Today Jess Joss will present about Blogging for Business at the BIG Mastery Workshop, in Toronto, Ontario.

Isn’t tweeting what birds do to chat with their friends? How is that going to help grow my business?

Wikipedia defines Twitter as a free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length, which are displayed on the user’s profile page and delivered to other users who have subscribed to them (known as followers). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. You can also include links to articles or websites that you recommend. If you are familiar with Facebook status updates, then Twitter updates, other than the more limited length, will seem commonplace to you. You can Tweet on the go- the service is free to use over the Internet, but using SMS (text) may incur phone service provider fees.

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All the social media jargon and vocabulary you need to know, to look like
you are in the know!

Social Media Jargon Glossary

Check here for our social media web

1. Thinking Your company it too Small to Join In!
2. Using social media as a Push Marketing response Channel
3. Expecting instant results.
4. Don’t to invest sufficient time & effort. Don’t try long enough
5. Focusing internally- Me, Me, and Me
6. Having un-optimized and inconsistent profiles
7. Not building networks or using syndication
8. Ignoring synergy between different media
9. Not monitoring the social media conversations
10. Not keeping your social media profiles current

Isn’t tweeting what birds do to chat with their friends? How is that going to help grow my business?

Wikipedia defines Twitter as a free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. Tweets are text-based posts of up to 140 characters in length, which are displayed on the user’s profile page and delivered to other users who have subscribed to them (known as followers). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. You can also include links to articles or websites that you recommend. If you are familiar with Facebook status updates, then Twitter updates, other than the more limited length, will seem commonplace to you. You can Tweet on the go- the service is free to use over the Internet, but using SMS (text) may incur phone service provider fees.

Read the rest of this entry »

Why Social Media Marketing Will Make A Difference To Your Company

So what is social media?

In the spring of 2004, the term “social media’, was coined. While the definitions vary, all include these main points: Social network websites that allow individuals accessing the Internet to:

a) create a public or semi-public profile within a set system,
b) develop a list of other users with whom they share a connection, and
c) view and interact with their list of connections and those made by others within the system. These networks include LinkedIn, MySpace, Facebook, Twitter, YouTube, Flickr, Digg and De.lic.ious. Social media uses various online technology tools that facilitate easy communication via the Internet, to share information and resources; including text,audio, video, images, podcasts, and other multimedia communications.

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